Leave a legacy Expand Leave a legacy: organising your content Some people may prefer to set up a ‘future donation’ through their will instead of giving now, so consider linking to this page as an alternative call to action on relevant posts. Content tips <blockquote>”Use the ‘blockquote style’ for testimonials from those who have already committed money to charity in their will”</blockquote> Explain the benefits of leaving a gift in your will, emphasising the impact on beneficiaries. You want to make it as easy as possible for supporters, so instructions must be simple and clear. Be warm, friendly and sensitive in your language – especially in instructions (which can otherwise easily come across as cold-hearted!). If you have a link to a local solicitor or will-writing service, work out with them what users will need to do to leave a legacy. That might involve filling in a form, contacting your friendly lawyers or downloading/copying instructions to take or send to their own solicitors. To access the links above you will need to be registered on our support site.
Trusts and funds Expand Trusts and funds: organising your content Include contact details and/or an inquiry form on the page to make it easy for potential grant-givers to make the first contact with you. Content tips Include testimonials, case studies and impressive statistics from work previously funded by trusts or foundations. Don’t be shy about your greatest achievements, as they show you are serious about what you do, but aim for a balance in your language between ‘we have shown we know what we’re doing’ and ‘we’re achieving fabulous things!’. <blockquote>“Use the ‘blockquote’ style to highlight key quotes from beneficiaries”</blockquote> Give details of any major projects coming up that you think could appeal to trusts. Impact statistics, professional quotes or awards are important to show that you know how to deliver projects efficiently and successfully. To access the links above you will need to be registered on our support site.
Philanthropy Expand Philanthropy: organising your content Philanthropic donations often come about through a more personal link between the donor and the organisation, so remember to include contact details and/or an inquiry form. Content tips Include testimonials, case studies and impressive statistics from work previously funded by philanthropic gifts to encourage potential givers. Don’t be shy about your greatest achievements, but emphasise that they only happened due to generous supporters. <blockquote>“Use the ‘blockquote’ style to highlight key quotes from beneficiaries”</blockquote> Mention any significant projects coming up that you think could appeal to philanthropists. Make it clear (using impact statistics, professional quotes or awards) that you can be trusted to use the individual’s wisely. To access the links above you will need to be registered on our support site.